Adding certain features to your online store’s search engine automatically reduces the number of people who leave your site without buying anything.
It’s true!
It is closely related to selecting the greatest site search function when visitors are more likely to make a purchase and spend more time on your website.
Consider this: the first thing you often do when you visit an online business is look for a product or category that piques your attention.
When browsing an e-commerce site, the customer always has a few things in mind. Navigation buttons are important, as are more prominent search bars so that customers can find the information or products they seek.
Site search is a key function that all businesses should consider and try to improve as much as possible. 46% of the users rely on the search function to find the information they want and to explore new posts, products, or assistance for their queries.
Let’s talk about various features every ecommerce business needs:
Filter options
You should always analyze the size and scope of your website to provide hundreds or thousands of queries with relevant results. Several options can be overwhelming, which is why filters are a necessary part of searching.
Through filters, colors, or materials, merchants can specify the type of page. It will narrow down the results and give particular results.
Additionally, you can add filters to modify the order in which results appear in real-time. For example, you could sort products based on price from low to high or post dates from most recent to older.
Intelligent analytics
Monitoring your search analytics can help you customize your website to suit your users’s needs better and provide insight into the types of people who became customers and how they interact with your products.
Site search tools that track popular queries, the number of users who find specific pages through your search bar, and similar information help you constantly update your website to optimize the user experience by understanding:
User frequency: If it is infrequent, you might need to place the search bar in a more obvious spot on your home page or make navigation easier to figure out.
Popular site search terms: By analyzing the data, you can address whether people are searching for particular terms. Still, your page doesn’t address that; it is an indication for merchants to incorporate them or create a new post involving that topic.
To check on which page people are searching to analyze the data. It lets merchants analyze which page users are on when they begin searching; most people start searching from the homepage instead of navigating through the website. Still, some people will go to the search bar from a specific page mentioning specific products.
It’s important to know where people are coming from to see if you should include more information on other pages.
Mobile-optimized search
When it comes to optimizing search on mobile, no e-commerce business can ignore it. Over 51% of the traffic was generated by mobile phones alone in the second quarter of 2020.
According to recent research, there is a 25% possibility that mobile traffic will increase by 2025.
Just take a moment to tally the number of smartphone owners in your household. Sales and marketing teams should not assume that customers are solely utilizing Google searches to discover the material they want; instead, they are increasingly using mobile devices.
Your regular customer will go directly to the search bar, and to be honest, being mobile-friendly isn’t enough. The internal site search engine must be fully optimized for mobile to meet the increasing user demand.
Autocomplete
Among all other features, autocomplete is only one aspect of a customer’s journey to conversion. In the complex space of e-commerce, autocomplete is a minor consideration, but it shouldn’t.
Here are a few benefits that autocomplete can generate for e-commerce businesses:
- Faster search experience
- A refined mobile experience
- Reduced user errors
- Increased sales
- Improved customer satisfaction
- Adaptable product discovery
- Data collection and analytics
- Inventory management assistance
- Trend identification
Merchandising
A top-tier tactic for e-commerce stores is merchandising. It is essential for drawing clients, increasing revenue, and enhancing user satisfaction.
The ideas and tactics used to properly present and promote products on an e-commerce website are the core of e-commerce merchandising. Improving the whole shopping experience entails developing eye-catching images, putting tailored recommendations into practice, classifying products, and improving product listings.
Website merchandising is the most crucial component of an e-commerce strategy; it deals with how things are arranged and presented in your virtual store. By concentrating on clever product placement, eye-catching imagery, and convincing writing, it can be straightened out.
E-commerce merchandising only works with data analytics and customer insights to understand consumer behavior and preferences. By getting this information, merchants can personalize offers and relevant content to engage and convert customers.
The concept is also crucial to creating an attractive and user-friendly online shopping experience to increase customer satisfaction.
Here are a few things to consider in e-commerce merchandising:
- Product selection
- Product presentataion
- Product placement
- Pricing and promotion
- Site navigation and search
- Personalization
- Cross-selling and upselling
- Inventory management
- Testing and optimization
Customization
Making a firm stand out in the constantly changing e-commerce landscape is undoubtedly a difficult undertaking. Businesses should look for ways to differentiate themselves from their competitors as the competition becomes more fierce every day.
It is not sufficient to provide a seamless shopping experience; you also need to tailor your store to your consumer base’s expanding needs.
Customization includes crafting a unique and personalized experience for customers. The implementation in the customization part includes the development of an e-commerce website by focusing on the significant factors and targeting the success of an online store.
Better customization provides businesses with the opportunity to distinguish themselves in a crowded marketplace.
However, considering customization for a website is not a simple task; it includes various technical and logistic factors, data privacy concerns, and a need for real-time personalization.
Keywords: Show my SKU
When we talk about the right selection of keywords in the product listing, that’s “where Show My SKU” came forward.
Once you have selected the right keyword, you need to optimize your product listing for those keywords. Here are some tips to help merchants optimize product listings for keywords in SKU:
- Include keywords in the title.
- Include keywords in the description.
- Include keywords in the tags.
On any e-commerce site, keywords play a crucial role in product listings. Product listings should be included and optimized on e-commerce sites if owners wish to increase sales.
Convertopia provides a “show my SKU” feature that lets merchandisers add specific product keywords in the product name and description and then optimize in the search engine, so when users search for specific keywords, the respective product will show at the top.
Wrapping it up!
To put it all together, a strong site search engine can save a lot of time, eliminate the headache of irrelevant results, and provide customers with a seamless experience.
Selecting the ideal site search engine for your online store is essential if you want to improve user experience, increase conversions, and maintain your competitive edge in the ever-changing e-commerce market.
To greatly enhance the site’s search functionality, make sure to give top priority to all of the aforementioned essential aspects. With the help of these powerful capabilities, companies can adapt their websites to their consumers’ needs over time, increasing customer happiness and promoting long-term success.
One of the top site search engines, Convertopia, provides a variety of on-site search options that complement your content and provide a more engaging user experience.