Imagine you browsing an online store, eagerly hunting for a particular product that’s been on your mind. However, to your dismay, it seems out of reach. In such a situation, what would you do? Leave the store!
Visitors who use site search in e-commerce are 3-5 times more likely to purchase, and their average order value is 25-50% higher than those who don’t.
eCommerce search engines that are complete and clear keep your visitors on the site taking them towards the conversion process. e-commerce search platforms are one of the most powerful tools you can use to increase your sales, but many e-commerce sites are terrible at it.
Have you ever had clients be surprised when you recommended a third-party e-commerce search platform to improve search efficiency? Third-party tools like convertopia are built with AI technology with feature-rich functionality, this tool improves the e-commerce search algorithm result and makes it easy to understand customer intent, process engagement metrics, and improve user experience.
Let’s dive into this blog post to gain deeper insight into e-commerce search functionality and how convertopia plays a pivotal role in search personalization!
What is an e-commerce search?
E-commerce site search is a search engine solution that can integrate with your e-commerce store. It allows the customer to find their desired products by searching for keywords or phrases. That third-party e-commerce search engine tool makes e-commerce search efficient as it can take into many accounts such as merchandizing features, show my SKU, and product promotion by attributes.
Effective search in e-commerce is crucial for e-commerce sites because it lets customers find the item they want to buy. Most customers go to e-commerce stores to find something. They may be looking for something specific and want to narrow down their research. Either way, a search function helps them with the process.
How important is search in e-commerce?
When it comes to the e-commerce world, search is one of the most important tools that retailers have to help customers find the product they’re looking for. Personalized recommendations in e-commerce stores are becoming popular day by day.
In the bustling world of e-commerce, competition is fierce. Every e-commerce store wants to attract the attention of shoppers. And the success of commerce stores is more than just a beautiful website and a vast array of products. It relies on the ability to guide potential customers to the desired item swiftly and effectively.
Best strategies for setting up e-commerce site-search
Setting up an effective site-search strategy can be a game changer for your e-commerce stores. It’s not about having a search bar, it’s about ensuring your customers will find what they’re looking for quickly and easily.
Following are a few best strategies to implement for setting up search in e-commerce:
Merchandizing your search- For efficient search functionality
E-commerce merchandising is the strategic placement of products in your online store. This specific feature involves a customer journey path online shoppers can follow on your site as they products that include complementary products for selected items.
With these powerful features, products will be organized and placed in a way that captivates and engages online shoppers. Employees use various strategies to influence customer behavior and merchandizing is one of them.
Add product spotlighting & promo banners
Product spotlighting is all about guiding your customers to the right product, to the right place, in the right way. It’s a strategic merchandising technique that involves highlighting specific products or categories to attract the attention of shoppers.
It’s like featuring the “product of the day” in a fashion store but in the digital realm. Effective product spotlighting is like hiring a salesperson who can instantly understand a customer’s needs and present them with the perfect solution.
If we talk about the convertopia specific feature “spotlighting”, it easily lets you add badges on the particular product and win more sales because through this feature customers are guided to a product that they can’t find in traditional search.
Offer to autocomplete- Suggest popular search terms
Why does your e-commerce need autocomplete ?? This powering feature gives relevant suggestions to help the customer find what they’re looking for, which leads to more sales, reduces search time, exploits the power of auto-suggestion, and reduces the no-results page.
By providing relevant and accurate suggestions, e-commerce sites can increase user experience, boost conversion, and increase sales.
Detecting and correcting user typos with good auto-correction is crucial. You can make your customers’ lives easier by enabling autocomplete and autosuggestion factors. This feature provides real-time suggestions by guiding them toward the product.
Optimize for mobile search
In this era, where mobile devices have become our trusted companion, ensuring your e-commerce site is optimized for mobile search is not an option; it’s imperative.
Imagine this: you’re a shopper on the go, searching for that perfect pair of sneakers. You reach for your smartphone, open your favorite online store’s app or website, and… you’re left frustrated, lost in a digital entanglement. The problem? An unresponsive, unoptimized site search that feels more like a maze than a helpful guide.
Site search solutions like convertopia emerged as a perfect ally in solving mobile search problems.
Overview of analytics and reporting- Insight into user behavior
Imagine having a traditional retail store with no knowledge of which products are attracting the most attention, or where your customers are spending the most time. That lack of insight can spell disaster for your business.
In the e-commerce world, data is king. The ability to harness insight from analytics and reporting is a secret weapon. It’s not just about offering products online; it’s about understanding your customers, optimizing their experience, and boosting sales.
The best task to understand customer behavior and how they click on products and pick specific products is through analytics and reporting. Convertopia search analytics and reporting reveal website insights that turn searches into conversions.
Benefits of using an e-commerce search platform on your store
Amongst the many benefits of using a good e-commerce search platform on your e-commerce store include:
Improve user experience
If a customer comes to my store looking for blue sneakers, but they have to wade through a bunch of other irrelevant products, they’re more likely to leave my site and go to a competitor.
That’s why it’s so important to invest in a good e-commerce search platform. A good e-commerce search engine will be able to accurately understand what the customer is looking for and return relevant results, even if the customer uses general or ambiguous keywords. Choosing a robust tool for search in e-commerce improves user experience and increases the chance of buying and bouncing off and vice versa.
Personalization
When it comes to the personalization of an e-commerce store, trust me it is not only about spotlighting the product or having an attractive website design.
High average order value
In e-commerce, every business’s ultimate goal is not just to attract customers but also to maximize their spending. One crucial factor that reflects success is the average order value (AOV). when it comes to AOV, higher values can significantly impact your revenue and profitability.
Increase conversion & sales
Internal data from search-node shows that approximately 30-60% of all e-commerce site revenue is generated by on-site searchers. If you provide a clear path to the product, your customers want and make it more convenient to buy it.
Search in e-commerce plays a pivotal role in driving increased conversions while currently providing business owners to identify strategic enhancement necessary for further growth.
Valuable insight into customer behaviors
In the e-commerce world, the key to success is to understand your customers’ behavior. The behavior and preferences of your customers can provide invaluable insights that can transform your business. Search in e-commerce serves as a valuable source of insight into the customer journey.
Understanding customer behavior in e-commerce is not just about data collection it’s about what works for your customers and then adapting your e-commerce strategies accordingly.
Key Takeaways
Search on a site may seem a simple thing but is often overlooked by many site owners. However, If you are an e-commerce store owner, it’s imperative to understand that neglecting the importance of search in e-commerce can lead to substantial losses.
Using a site search tool to make search efficient is the best way to improve customer experience and conversion. In an e-commerce world, the site search tool is a necessity. It not only enhances user experience but also contributes to the overall growth and success of the business.